Dick’s Sporting Good is expanding like crazy, and Aurice was contracted through a marketing company to serve as the Grand Opening Coordinator to manage experiential marketing events to entertain and engage their customers. Over the course of 4 days, Aurice coordinated all of the moving parts associated with the grand opening event.
- Provided support to brand vendors who are onsite during the events
- Managed vendors (outdoor décor installers, florist, Saucony, Crocs, etc )
- Managed celebrity appearances and on-site media
- Helped store operations teams understand their roles and responsibilities
- Managed giveaways and promotions