Summer typically ushers in large outdoor festivals, fairs, and concerts. Of course, that’s all changed this year. Our industry has experienced unprecedented change over the past few months and much of the change will linger long after we have a vaccine for Covid-19.
All news in this industry is not bad news, however. Planning for in-person events is picking up, thanks in large part to the lead time on booking venues, caterers, and entertainment. This is very hopeful news!
But, the bigger reason for my confidence in our return is that humans are social creatures and we need interaction for our health and happiness.