Aren’t you glad summer is here? I know I am! As you may know, I’ve spent the past few months rolling out my rebrand and I have to be honest, it’s been more stressful than I thought it would be. Which caused me to empathize with the way a lot of my clients felt about planning events before…
You have to work hard to get attendees to show up to your event – and be thrilled to be there. Remember, they’re giving up a large part of their day or week for you, and foregoing other priorities in their personal or professional lives to be there. This means you need to bring them to locations and activities that…
The best brand activations create a well of trust, build upon client relationships and spark a tide of loyalty among prospects and active customers alike. Many of you may consider brand activations to be “any old marketing campaign,” but brand activations are designed specifically to create a deeper relationship – and a long-lasting bond with customers. The benefit to companies…
7 Horrible Mistakes to Avoid with Your Trade Show Event There are few things worse than putting a ton of time, money, and effort into something, only to have it go horribly wrong and result in all that investment being essentially wasted. Yes, you may have learned some lessons from the debacle, however some of the best advice I’ve ever…
Unless you’ve been vacationing under a rock in the middle of the desert, you’ve likely heard about the plastic straw ban sweeping through the nation. First, it hit individual restaurants, and then entire cities began instituting prohibitions against the environmentally-destructive sipping tools, which all too often make their way into the sea. From turtles to fish to lobsters, too many…
Each event has VIP. It’s inescapable, though you’ll notice that the scale of VIP varies dramatically from event to event. For example, you may work an internal company conference, where the VIPs are the company executives themselves. For other, more consumer-facing conferences, VIPs may be celebrities, thought leaders, authors, rock stars (literally) or representatives of the media. A VIP is…
There’s a lot of speculation about what the best day to hold a conference is. Fridays give traveling attendees the chance to sightsee over a long weekend. Wednesday breaks up the work week just right. And no one in their right mind would hold an intellectual event over the weekend! With all the information out there, how should you know…
Planning an event is not easy. If it was, professional event planners wouldn’t exist. There would be no one to help plan your wedding, conferences, and company’s social gatherings. So in order to execute the perfect event, you’ll need to hire a professional event planning company. There are hundreds to choose from and plenty of factors to consider, which means…
With only a week left until your next big event, it’s time to give your event planners budget one last evaluation. After grouping cost figures, working out a break-even point and setting aside money for generous amounts of SWAG, the budget is finally complete. What a relief! Delicious catering, budget-friendly rentals and keynote speakers are all accounted for and it’s…
One frequently asked question I receive as a planner is “How do I find event sponsors?”. After years of events, I’ve found that these 6 tips improved my chances at finding an event sponsor. They’ve worked well for my organization and I’m happy to get to share them with you! Here’s a few tips in getting quality sponsors for your…
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