We spend a lot of time thinking about what makes an event succeed. Here are some of our insights.

What Does Your Welcome Back Look Like?

By Business, Fashion, Uncategorized

We’re back! Not without changes, a little trepidation, and accommodations made for continued safety… but after a long and trying year, we are back. And, if there was ever cause for celebration, this must be it. Of course, things may not look quite the same in every workplace and celebrating our return will look different for each business, but welcoming back…

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How does your virtual event platform stack up?

By Uncategorized

Happy March! I’m excited to be participating in the new virtual SXSW. Their team did an amazing job creating a virtual Austin and I can’t wait to review the experience for you next month, but you can skip below for my first impressions. While spring is in the air and we’re probably all excited about the prospect of more spring outdoor…

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Are you ready for a Spa-liday?

By Uncategorized

That bright light? That might not be the end of the tunnel, but it’s where the tunnel opens up to let in more light so we can get a better view of what the future holds. In the event industry, we are still looking for ways to safely bring people together through in-person and virtual events. I take the safety of…

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Enjoy a spa-liday before dashing, dancing, and prancing this holiday season

By Uncategorized

Sometimes, you’ve just gotta take things into your own hands. The event industry hasn’t bounced back and the way things are looking, it might be awhile. Instead of waiting, I decided to organize an event designed to nurture and inspire my guests, while keeping all safety precautions in mind. It has been a whirlwind process. But, it’s been a process…

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July 2020 Newsletter: As summer heats up the events industry is following suit

By Uncategorized

Summer typically ushers in large outdoor festivals, fairs, and concerts. Of course, that’s all changed this year. Our industry has experienced unprecedented change over the past few months and much of the change will linger long after we have a vaccine for Covid-19. All news in this industry is not bad news, however. Planning for in-person events is picking up,…

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June 2020 Newsletter: Maximize fun and minimize exposure with these tips for outdoor events

By Uncategorized

Celebrate Summer with Safe Outdoor Events As the world opens up, we are heading outside to enjoy gatherings with coworkers, family, and friends. As exciting as it is to enjoy a few more freedoms outside the walls of our homes, it’s vitally important to continue observing safety precautions even in the open air of the great outdoors.   If you…

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April 2020 Newsletter: Where do we go from here?

By Uncategorized

Dear friends, It is my fondest hope that you and your family, friends, and colleagues are all safe and healthy. I struggled with what to write this month… or whether to write at all. Like many industries out there, event planning is taking a hit. I continue to help clients with speaker management as they move their conferences online and…

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Good Internet vs. Great Internet: Why it’s important to the success of your event

By Uncategorized

“Internet access has become a basic utility like electricity and running water – ease of connectivity is a priority, and after that having adequate Bandwidth matters but it’s important to know what attendees will be using the connectivity for in order to plan properly,” says Michael Judeh, Regional Director of Technology NYC IACC.   I have personally witnessed events, that day…

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Brand Activation Strategies That Deliver Real ROI

By Uncategorized

The best brand activations create a well of trust, build upon client relationships and spark a tide of loyalty among prospects and active customers alike. Many of you may consider brand activations to be “any old marketing campaign,” but brand activations are designed specifically to create a deeper relationship – and a long-lasting bond with customers. The benefit to companies…

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